Shock Doctor and Sarah Fisher Partner for Optimal Fitness
Indianapolis, IN – PitFit Training (PitFit) today announced that one of its clients, Sarah Fisher, has partnered with one of its sponsors, Shock Doctor.
Shock Doctor, Inc., headquartered in Plymouth, Minnesota, is a widely recognized brand leader that uses innovative technology and design to provide superior protection and enhanced performance for people who are passionate about their sports. In addition to a full line of patented, technologically-advanced mouth guards, Shock Doctor offers a comprehensive line of other innovative performance protection products.
“We chose to partner with Jim Leo and PitFit Training this year to help a couple of race car drivers by sponsoring their training with PitFit,” noted Joe Parkin. “Our relationship with Sarah (Fisher) is really exciting and one that has already proven to be beneficial. We are currently developing some custom elbow pads for Sarah to help her cope with the in-cockpit demands of the IndyCar.”
The 26-year-old Fisher is the Most Popular Driver in IndyCar Series history having won the 2001, 2002 and 2003 IndyCar Series “Most Popular Driver” award and the 2005 NASCAR West Regional Series “Most Popular Driver” award.
“Physical training is a huge part of being a professional athlete,” noted Fisher. “Race car driving means that I must have the physical endurance to run 220 miles per hour for an extended period of time. Shock Doctor has helped to prepare me through cardio and weight training exercises to compete at a professional level. Working out takes a lot of effort but Shock Doctor has helped develop a plan that is right for me through a variety of activities to achieve the results needed to succeed in a sport dominated by men.”
Fisher began her IndyCar Series career in 1999 at just 19 years old with Walker Racing. In 50 career starts, Fisher has posted three top-fives, seven top-tens and became just the third women to start in the Indianapolis 500. She went on to became the first woman to run a full IndyCar Series schedule and the first and only women to stand on the podium with her third place finish at Kentucky Speedway in 2000; she has since bested that position with second at Homestead-Miami Speedway in 2001. Further, she became the first woman in North American motorsports history to win the pole position for a major-league open-wheel race at Kentucky Speedway in 2002. She is also the fastest women to ever qualify for the Indianapolis 500.
Fisher is competing for Dreyer & Reinbold Racing this season full-time alongside her teammate, 2004 Indianapolis 500 winner, Buddy Rice.
“We’re thrilled to have Shock Doctor on board as a sponsor and a partner for Sarah Fisher,” noted Jim Leo, Founder and President of PitFit Training. “Shock Doctor provides top of the line protection equipment, and I know Sarah has already seen tremendous improvement.”
About PitFit Training
PitFit Training is the recognized leader in developing driver-specific fitness, nutrition and human-performance programs to expressly address the physical and mental demands of the motorsports industry. PitFit was founded in 1997 by Jim Leo. Leo and the PitFit crew provide fitness training to racers in various series including the Indy Racing League, Champ Car World Series, Champ Car Atlantics, Indy Pro Series, Formula BMW, USAC, Karting and more. To schedule an interview, contact Jim Leo at 317-388-1000 or jleo@pitfit.com. To learn more, visit www.pitfit.com.
About Sarah Fisher:
At just 26 years old, she has already competed in six Indianapolis 500’s and been voted the Most Popular Driver four times in two separate series. In 2006, Fisher competed in two IndyCar Series races for Dreyer & Reinbold Racing at Kentucky Speedway and Chicagoland Speedway placing 12th and 16th respectively. In 2005, she was part of NASCAR’s Drive for Diversity program, piloting the No. 20 Chevrolet Monte Carlo for the Bill McAnally Racing/Richard Childress Racing Development Program in the NASCAR Grand National Division, West Series, and capturing four top-ten finishes. Fisher made her first appearance in the IndyCar Series back in 1999 for Derrick Walker, making her the youngest person ever to pass the IndyCar Series Rookie test. In 2000, she became just the third woman and one of the youngest drivers ever to compete in the world’s greatest race – the Indianapolis 500. Sarah continued to make history that year at Kentucky Speedway, becoming the youngest person to lead laps during an IndyCar Series event and the youngest and only woman to ever stand on a podium with her third-place finish in that event. In 2001, Sarah claimed a second-place finish at the IndyCar Series inaugural race at Homestead Miami Speedway, the best result ever by a woman in Indy-style racing. In 2002, Sarah became the first woman to ever qualify fastest for a major North American open-wheel event capturing the pole and setting a new track record at Kentucky Speedway. Fisher raced quarter-midgets and go-karts until she was a teenager, winning the 1991, 1993 and 1994 World Karting Association Grand National Championships, the 1993 Circleville Points Championship and the 1994 WKA Grand National Championship. By age 15, Sarah was racing Winged Outlaw Sprint cars winning the 1995 Dirt Track Racing Round-Up Rookie of the Year. Sarah has been a guest or profiled on a variety of television programs including, The Tonight Show with Jay Leno, Live with Regis and Kelly, Real Sports with Bryant Gumbel, NBC Nightly News with Tom Brokaw, Good Morning America and The Today Show. She has also appeared in the pages of People, Teen People, Cosmo Girl, Seventeen, Glamour, Sporting Woman, Mademoiselle, Sports Illustrated, Time, Newsweek, U.S. News & World Report and many other magazines. Sarah currently resides in Indianapolis with her chocolate lab, Wrigley. For more information, please visit Sarah Fisher on the World Wide Web at www.sarahfisher.com.
